It's a 21st century –
new thinking prevails
Association stands for:
For future. For discussions. For a constructive discussion on key issues. The ones that are frequently ignored, the ones that are not discussed with all the facts available or the ones where bureaucrats like to adopt cabinet decisions far from reality. We speak. On reduction of tobacco harm caused by cigarettes, on reduced risk alternatives for adults and the development of our future – smoke-free society.
o1
Our values
Quit
Be free!
Do not smoke cigarettes!
Even better – do not use
any products containing
nicotine!
o2
Our values
Look for
alternatives
Keep up with
the times!
Cigarettes belong to the past!
You stand for the future –
clear and smokefree!
o3
Our values
Look inside
science
Think
by yourself!
All is changing and
advancing constantly.
Evaluate, analyse and
make a smart choice!
Our Team
Marita Jansone
BOARD MEMBER
EXECUTIVE DIRECTOR
Real decisions ground on facts, not emotions or prejudice.
Jānis Druva
BOARD MEMBER
Regulation matters. Yet it is of key importance that the government is able to ensure it is observed and controlled properly.
Māris Sproga
BOARD MEMBER
Sometimes real change start with an open conversation with oneself. Toxic relationship leads nowhere.
Māris Sproga
BOARD MEMBER
Sometimes real change start with an open conversation with oneself. Toxic relationship leads nowhere.
Our Team
Marita Jansone
BOARD MEMBER
EXECUTIVE DIRECTOR
Real decisions ground on facts, not emotions or prejudice.
Māris Sproga
BOARD MEMBER
Sometimes real change start with an open conversation with oneself. Toxic relationship leads nowhere.
Jānis Druva
BOARD MEMBER
Regulation matters. Yet it is of key importance that the government is able to ensure it is observed and controlled properly.
News
From Prohibition to Harm Reduction: What Matters Most?
The European Policy Innovation Council (EPIC) report emphasizes that transitioning from traditional cigarettes to alternative nicotine and tobacco products could be the most effective strategy
Restrictions and bans directly contribute to illegal trade and smuggling
The Smoke-Free Industry Association and the Latvian Association of Traders jointly organized the discussion “Challenges and Perspectives on Reducing Smuggling in the Eastern Border of
In Latvia traditional cigarette smoking is gradually being replaced by alternative smokeless products
In Latvia, 34% of the population uses tobacco and nicotine-containing products. While two-thirds of them smoke traditional cigarettes—the most harmful tobacco product—new smokeless products are